segunda-feira, 21 de abril de 2014

Fashion Revolution Day 24.04.2014:International day of action aiming to change the fashion industry

The action day that has been created in memorial to the Rana Plaza tragedy in Dhaka, Bangladesh encourages people to start asking 'who made my clothes?'. Fashion Revolution Day has been initiated to create human connections throughout the supply chain. It focuses not only on the textile industry in Asia but also on cotton producers in other regions e.g. in Africa.
Under the slogan ,"Who made your clothes?" we do not only approach the catastrophic working conditions in the producing countries. We simoultaneously want to show alternatives and positive examples. Because we know that fashion can also be produced in accordance with human beings and nature,“ explains Carina Bischof, Upcycling Fashion Store Berlin and member of the German committee of Fashion Revolution Day. For the first Fashion Revolution Day, people worldwide are asked to wear their clothes inside out in order to change the way they look at the clothes they wear.

Who made your clothes? Be curious. Find out. Do something about it. #insideout

We need to become more curious about how our clothes are made and who made them. 

Look at the labels on your clothes. Where is it from? Who made it?
Get in contact with brands and ask them ‘Who Made Your Clothes‘, to discover the real people throughout the supply chain. 
We want hundreds of thousands of people to take part! Together we can use the power of fashion to catalyse change and reconnect the broken links in the supply chain. In order to raise awareness within the fashion industry and beyond, we want to encourage them to continue to try and make things better.

Watch this moving film of Muhmuda who was working in #RanaPlaza on 24th April the day the factory collapsed.

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